Chicago, IL
August 2024
For The Plot is the Fourth Issue of WIP, the Critical Mass Trailhead Zine. WIP is an annual publication created and curated by Trailhead, CM’s in house talent development program.
For The Plot explores the past, present, and future of the current Trailheaders with individuals submitting stories, images, art, design, music, and ideas emblematic of moments in their lives.
For The Plot explores the past, present, and future of the current Trailheaders with individuals submitting stories, images, art, design, music, and ideas emblematic of moments in their lives.
I served as Content Editor alongside Ava Gokiert and a talented team of leads and designers from Chicago, Calgary, Toronto, London, and San José. As a team we developed the content concept for the zine as a linear story through our lives, collected and culled over 50 submissions, and designed a unique identity for each spread.
Given this was the fourth issue of WIP I proposed utilizing breaking the fourth wall as a discrete but prevalent design element throughout; as seen in the hot pink editorial notes, running man mascot, cover visuals, and hidden elements.
TYPOLOGY
Graphic Design, Project Management
ROLE
Graphic Design, Project Management
ROLE
Content Editor
CLIENT
Critical Mass Trailhead
MENTOR
Jordon Mowbray
TEAM
Ava Gokiert, Veronika Minyukova, Aisling Deane
Saba Tokhanbeigi, Charlie Ho, Han Pham
Jessica Hu, Kien Nguyen, Laura Mora
Mackenzie Ha, & TJ Devaras
Saba Tokhanbeigi, Charlie Ho, Han Pham
Jessica Hu, Kien Nguyen, Laura Mora
Mackenzie Ha, & TJ Devaras